Hilsinger-Mendelson
Sarah Payne
Publicity Manager, Hilsinger-Mendelson
An experienced publicist and marketer with 6+ years of work experience in the PR and communications industry, I am extremely adept at orchestrating successful PR campaigns and marketing strategies. I am skilled at crafting compelling pitch materials to convey accurate messaging and secure coverage across national print, online, podcast, and social media. As a content creator and recent grad of the Zicklin School of Business, who is extremely plugged into the influencer space, I am eager to utilize my social media and influencer marketing skills within the publishing world and beyond.
Publicity
Working on 7-9 book campaigns a season, I am often securing reviews, Op-Eds, excerpts and interviews with national TV, print, online, radio and podcast media. Please see below for some of my media placements.
Marketing
I advise authors on social media, influencer and pre-order campaigns, creating social assets and facilitating ad campaigns. I also manage my own social media accounts on TikTok and Instagram.