Sarah Payne

Publicity Manager, Hilsinger-Mendelson

An experienced publicist and marketer with 7+ years of work experience in the PR and communications industry, I am extremely adept at orchestrating successful PR campaigns and marketing campaigns. I am skilled at crafting compelling pitch materials to convey accurate messaging and secure national media coverage, and serve as an advisor to authors on social media, influencer, and digital marketing strategy. As a content creator with a Masters in Marketing from the Zicklin School of Business, I am eager to utilize my social media and influencer marketing skills within the publishing world and beyond.

Publicity

Working on 7-10 publicity campaigns per season, I develop strategy, messaging, and execution from kickoff through delivery, translating complex subject matter into clear, compelling narratives. I secure media across an array of mediums, including reviews, Op-Eds, excerpts and interviews with national TV, print, online, radio and podcast media.

See Recent Publicity Work

Marketing

I advise authors on social media, influencer and pre-order campaigns, creating social assets, influencer decks and briefing documents, and facilitate ad campaigns. I also manage my own social media accounts on TikTok and Instagram, growing my accounts to 19k followers total.

See Social Media Work